A 6-week, decision-grade engagement for brands launching on Amazon India or Amazon.com (US). Category sizing, landed-cost modelling, compliance roadmap, 12-month GTM plan and a clear go / no-go recommendation — before you commit a rupee or a dollar.
Choose a single market or run them in parallel. Each engagement is a fixed-fee, 6-week sprint led by a partner with operating experience in that geography.
For Indian and global brands launching on Amazon.in, Flipkart, Quick Commerce and D2C in India. Covers compliance, fee modelling and channel mix.
For Indian D2C brands and US-based brands launching on Amazon.com. Covers entity, IOR, duty modelling, FDA/FTC compliance and the full launch playbook.
Category opportunity, competitor benchmark, pricing & margin model, channel-mix recommendation, risk register.
Quarter-by-quarter plan covering catalog, compliance, inventory, advertising and review velocity — sequenced and resourced.
SKU-level P&L, landed cost, fee waterfall, ad-spend pacing, working-capital and break-even timeline. Stress-tested at 3 demand scenarios.
90-minute working session with founders / category leadership to walk through findings, trade-offs, and the recommended go / no-go decision.
Across 60+ market-entry engagements for Indian and US brands, the patterns separating successful Amazon launches from stalled ones are consistent — and almost always visible in the feasibility phase.
Founders often assume the playbook ports across geographies. It does not. These are the four levers that materially change between Amazon India and Amazon.com — and the ones we model first.
| Metric | Healthy range | Risk signal | Why it matters |
|---|---|---|---|
| Compliance gating | India: FSSAI / BIS / LMPC clearance pre-listing | US: FDA, FTC claims, Prop 65, trademark in USPTO | Compliance gaps are the #1 reason launches stall — both geographies enforce strictly and rejection cycles burn 6–10 weeks each. |
| Landed cost stack | India: GST + customs + warehouse + FBA fees | US: FOB + freight + duty (HTS) + MPF/HMF + 3PL + FBA | US landed cost is 18–34% higher than founders assume; modelling this wrong destroys the price corridor at launch. |
| Channel mix at launch | India: Amazon + Flipkart + Q-com is the default | US: Amazon.com (often) + Walmart Marketplace as track 2 | Single-channel dependency on Amazon is structurally riskier in the US than in India where Q-commerce diversifies demand. |
| Ad-to-revenue ramp | India: TACoS 18–25% in months 1–3, settles 12–16% | US: TACoS 22–32% in months 1–3, settles 14–18% | US PPC is materially more expensive at launch; founders under-budget month-1 ad spend by 40% on average. |
Signed NDA, secure data room, stakeholder interviews with leadership, supply chain, finance and existing channel teams.
Category sizing using Amazon Brand Analytics, Helium 10 / Jungle Scout, Keepa and our internal benchmark dataset of 500+ brands.
Country-specific compliance map (FSSAI/BIS for India; FDA/FTC/Prop 65 for US), full fee waterfall, duty + freight + 3PL costing.
Recommended channel mix, hero/halo/range SKU tiering, pricing corridor, promotional cadence and brand-defense plan.
12-month USD or INR P&L, ad-spend pacing model, inventory plan, and a quarter-by-quarter execution roadmap.
90-minute readout with leadership. You walk away with a clear go / no-go recommendation and an executable 12-month plan.
₹50Cr+ ARR D2C brands in beauty, supplements, apparel or wellness ready to test Amazon.com as their international wedge.
Mid-market US brands (Series B+ or PE-owned) evaluating India entry across Amazon.in, Flipkart and Quick Commerce.
Investor-led mandates evaluating Amazon as a growth lever for portfolio companies — feasibility before capital deployment.
Amazon go-to-market consulting is a fixed-scope advisory engagement that produces a decision-grade feasibility study and 12-month launch roadmap for brands entering Amazon India or Amazon.com. A typical engagement covers category sizing, competitor benchmarking, compliance and landed-cost modelling, channel-mix recommendation, SKU tiering, ad-spend pacing, and a financial model with go / no-go recommendation. It is the analytical work done before committing inventory, working capital and team to a multi-year channel build.
Yes — particularly for brands with sub-$5M international experience. The US Amazon market is materially more expensive than India at launch (PPC TACoS 22–32% in months 1–3 versus 18–25% in India), landed cost is 18–34% higher than founders typically model, and compliance gating from FDA, FTC and Prop 65 burns 6–10 weeks per rejection cycle. A 6-week feasibility engagement de-risks all three before working capital is deployed.
Indian D2C brands with ₹50Cr+ ARR exploring international expansion; US-based emerging brands going from Shopify-only to Amazon.com; and PE / family-office portfolios evaluating Amazon as a growth lever for portfolio companies. The engagement is overkill for early-stage brands under $1M ARR who would benefit more from a tactical launch service than a feasibility consulting engagement.
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