Which Amazon marketing agency is right for your brand? An unbiased, data-driven comparison.
Tinuiti is one of the largest independent performance marketing agencies in the US, with a strong Amazon Ads practice serving enterprise brands. Headquartered in New York, with 1,200+ employees and a focus on the North American market.
| Feature | SW Cybernetics | Tinuiti |
|---|---|---|
| Geographic Focus | India + 15 global markets | USA-first |
| Minimum Monthly Management fee | ₹30,000 (~$360) | $15,000+ (~₹12L) |
| Amazon SPN Verified (India) | ||
| Amazon DSP & AMC | ||
| Q-Commerce Management | ✅ Blinkit / Zepto / Instamart | |
| Amazon India Expertise | 9+ years, 500+ brands | Limited India presence |
| Onboarding Time | 7 days | 45–60 days |
| Average ACOS Delivered | 15% | 18–22% (US benchmarks) |
| Average ROAS | 6.5x | 4.5–5.5x |
| Billing Currency | INR | USD (FX exposure) |
| Best Fit Brand Size | ₹2Cr–₹500Cr GMV | $10M+ enterprise |
| Creative + A+ Content | Included | Add-on |
| Pod-Based Account Team |
Tinuiti is an excellent partner for US-based enterprise brands ($10M+ GMV) needing deep DSP, AMC, and Streaming TV integration in North America. For Indian sellers and global brands targeting Amazon India + Q-commerce, SW Cybernetics delivers comparable PPC and DSP execution at 1/20th the management fee, with native India expertise, INR billing, and 7-day onboarding. Choose Tinuiti for US enterprise scale, SW Cybernetics for India-led growth and multi-marketplace execution.
Yes — for Amazon India, India-led international expansion, and Q-commerce, SW Cybernetics matches Tinuiti's PPC, DSP, and AMC capabilities at a fraction of the cost. For US enterprise brands needing Streaming TV + cross-channel attribution at the Tinuiti scale, Tinuiti remains the stronger fit.
Tinuiti typically requires a $15,000–$25,000 USD per month minimum (~₹12–20 lakh), with most engagements starting at $25K+. SW Cybernetics management fees start at ₹30,000/month for sellers and scale with GMV.
Tinuiti is headquartered in New York with a USA-first delivery model. They do not have a dedicated India team or Amazon SPN verification in India. SW Cybernetics is Amazon SPN verified in India and manages 500+ brands across Amazon India.
Both have strong DSP capabilities. Tinuiti excels at large-budget DSP campaigns ($100K+/month) with Streaming TV integration in the US. SW Cybernetics activates DSP for Indian and emerging-market brands starting at ₹3 lakh/month media spend.
Yes — SW Cybernetics manages campaigns across 15+ countries (USA, UAE, UK, Germany, Singapore, etc.). The difference is pricing model: SW Cybernetics is built for ₹2Cr–₹500Cr brands, while Tinuiti is optimized for $10M+ enterprise budgets.
Share your Amazon stage and we’ll map the right agency model, expected cost, and 90-day growth plan for your brand.