How to sell on Myntra from Varanasi
Myntra is invite-based, premium-positioned, and the #1 fashion destination in India. Onboarding requires meeting brand-tier thresholds — not open to all sellers. This 2026 step-by-step guide covers GST, registration, onboarding, and the first 90 days for Varanasi sellers.
What you need before applying
- Registered brand or trademark
- ₹50L+ annual turnover (typical threshold)
- Product photoshoot meeting Myntra guidelines
- GST + brand documents
- Approval from Myntra category manager
For Varanasi sellers: GST registration is handled by the local CGST commissionerate. Average processing time is 7–10 working days.
Step-by-step: selling on Myntra from Varanasi
- 1
Brand qualification check
Myntra requires a registered brand with ≥₹50L annual turnover and clean financials. Resellers without their own brand are usually rejected.
- 2
Submit on Partner Portal
Visit partners.myntra.com and submit brand deck, GST, trademark, financials, and product samples. Initial review takes 7–10 days.
- 3
Category manager assignment
If shortlisted, a Myntra category manager will request samples and PPP (Price-Point-Positioning) deck. This is where most brands get rejected.
- 4
Catalog onboarding (3–4 weeks)
Once approved, Myntra's catalog team handles photoshoot (in-house studio) and goes live in 21–28 days.
- 5
Marketing program enrollment
Activate Myntra Studio (paid ads), participate in EORS sale events, and join Myntra Insider for retention.
Top Myntra categories for Varanasi sellers
Varanasi's strongest categories (Banarasi Sarees, Brassware, Religious Goods) overlap well with Myntra's buyer demand in Apparel, Footwear, Bags.
High-demand on Myntra
- Apparel
- Footwear
- Bags
- Watches
- Beauty
Varanasi strengths
- Banarasi Sarees
- Brassware
- Religious Goods
- Wooden Toys
FAQ — selling on Myntra from Varanasi
Can a new D2C brand sell on Myntra?
Possible but difficult. New brands need either ₹50L+ existing turnover on other channels, a successful Shark Tank/funded story, or a category that Myntra is actively expanding (e.g., athleisure, sustainable, niche beauty).
What is the typical Myntra commission?
25–40% on margin-share (Myntra owns inventory) or 18–28% on marketplace model. Commission varies by brand tier and category.
Where do I get GST registration in Varanasi?
GST registration in Varanasi is handled by the local CGST commissionerate. Apply online at gst.gov.in — the entire process is digital and takes 7–10 working days. You'll need PAN, Aadhaar, bank statement, business address proof, and a digital signature.
Other platforms to sell on from Varanasi
Sell on Myntra from other cities
Need help launching on Myntra from Varanasi?
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