Step-by-step guide to Nykaa seller registration. Covers brand approval, documentation, commission rates, product listing, and growth strategies for beauty and wellness brands.
Nykaa is India's leading beauty and lifestyle marketplace with 100+ million monthly active users, 6,000+ brands, and ₹7,000+ Crore annual GMV. As a category-focused marketplace, Nykaa offers higher conversion rates (4-7%) compared to horizontal marketplaces like Amazon (1-3%) for beauty products.
Unlike horizontal marketplaces, Nykaa is highly selective. Not all brands are accepted:
Visit partners.nykaa.com or email partnerwithus@nykaa.com with your brand details, product catalog, and business information.
Nykaa's category team evaluates your brand for market fit, product quality, pricing competitiveness, and brand story. This process takes 2-4 weeks.
Once approved, Nykaa shares commercial terms — commission rates, return policies, marketing commitments, and payment terms (typically Net 30-45 days).
Nykaa's onboarding team helps with catalog creation, product photography guidelines, content requirements, and initial inventory inwarding.
Products go live after quality check. Nykaa handles warehousing and fulfillment (consignment model for most sellers).
| Document | Details |
|---|---|
| GST Certificate | Valid GSTIN |
| PAN Card | Business/Individual PAN |
| Brand Authorization Letter | If distributor, authorization from brand owner |
| Product Certifications | FSSAI (food/supplements), BIS (cosmetics), CoA (ingredients) |
| Company Registration | MOA/AOA for companies, partnership deed for firms |
| Product Catalog | Complete product list with MRP, images, and descriptions |
| Bank Account Details | Current account with cancelled cheque |
| Category | Commission Range |
|---|---|
| Makeup | 25-40% |
| Skincare | 25-40% |
| Haircare | 20-35% |
| Fragrances | 15-30% |
| Personal Care | 15-30% |
| Wellness & Supplements | 20-35% |
| Nykaa Fashion | 25-45% |
Note: Nykaa operates on a consignment/wholesale model — they buy inventory from you at a margin and sell at MRP. The "commission" is effectively their buying discount. New brands may negotiate better terms after proving sales velocity.
The entire process — from application to going live — takes 4-8 weeks. Brand evaluation takes 2-4 weeks, commercial negotiation 1-2 weeks, and catalog onboarding 1-2 weeks.
No, Nykaa works only with registered brands or authorized distributors. You need a company/LLP/proprietorship registration, GST, and proper product certifications.
Yes, Nykaa operates on a consignment model — you ship inventory to their warehouses, and they handle storage, picking, packing, shipping, and returns. Payment is settled Net 30-45 days after sale.
Nykaa accepts returns within 15 days for most products. Damaged/defective products and wrong items are returned to sellers. The return rate on Nykaa is relatively low (3-5%) compared to fashion marketplaces.
Related: Nykaa Onboarding Service · Marketplace Activation · Catalog Management
Complete checklist covering brand approval documentation, product listing requirements, commission rates by category, and advertising launch strategy for Nykaa sellers.
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