How to Sell on AJIO 2026 — AJIO Seller Registration & Onboarding Guide

What is AJIO?

AJIO is Reliance Retail's fashion and lifestyle e-commerce platform. Launched in 2016, it has become one of India's top fashion destinations with a focus on curated brands and exclusive collections.

Why Sell on AJIO?

• Premium positioning: Quality-focused marketplace
• Reliance backing: Strong logistics and marketing
• Fashion focus: Specialized in apparel and lifestyle
• Growing traffic: 30+ million monthly visitors
• Big sales: AJIO GOGO, All Stars Sale events

AJIO Seller Models

1. AJIO Marketplace

• You maintain inventory
• AJIO logistics handles shipping
• Commission-based model
• Best for brands with inventory

2. Consignment Model

• Send inventory to AJIO warehouse
• AJIO handles storage and fulfillment
• Higher fees, less operational work
• Best for established brands

Eligibility Requirements

Brand Requirements

• Own brand or authorized reseller
• Fashion, lifestyle, or beauty category
• Quality products meeting AJIO standards
• Minimum 30-50 styles recommended

Documentation

• GSTIN certificate
• PAN card
• Brand trademark registration
• Brand authorization (if reseller)
• Bank account details
• Company registration documents

Registration Process

Step 1: Apply Online

1. Visit AJIO seller portal
2. Fill brand application form
3. Upload product catalog samples
4. Submit required documents

Step 2: Brand Evaluation

• AJIO merchandising team reviews
• Brand fit and quality assessment
• Sample products may be requested
• Approval takes 2-4 weeks

Step 3: Onboarding

1. Sign vendor agreement
2. Complete training sessions
3. Set up seller dashboard access
4. Configure shipping settings

Step 4: Catalog Upload

1. Create products per AJIO format
2. Professional photoshoot (AJIO standards)
3. Upload through vendor portal
4. QC review and approval

AJIO Catalog Requirements

Photography Standards

• Resolution: 2000 x 2500 pixels
• Background: White or off-white
• Model shots: Required for apparel
• Images per style: Minimum 4
• Professional quality: No amateur photos

Product Information

• Complete attribute mapping
• Accurate size charts
• Material and care details
• Correct pricing (MRP and selling price)

AJIO Fee Structure

Category	Commission
Western Wear	25-35%
Ethnic Wear	22-30%
Footwear	20-28%
Accessories	28-35%
Beauty	15-25%

Growing on AJIO

Visibility Strategies

• Complete all product attributes
• High-quality catalog images
• Competitive pricing
• Participate in sale events
• Maintain high ratings

AJIO Exclusive Collections

• Create AJIO-exclusive styles
• Higher visibility for exclusives
• Better promotion support
• Featured placement during sales

Returns Management

• 30-day return policy
• Free returns for customers
• Return shipping charged to seller
• Quality issues must be addressed

Expert AJIO Management

SW Cybernetics helps fashion brands succeed on AJIO with complete onboarding, catalog management, and growth strategies. We've helped 30+ brands launch and scale on AJIO.