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    AJIO Commission Rates & Seller Fees 2026: Complete Category-Wise Breakdown

    Amogh SachdevMarch 17, 202616 min read
    Quick summary

    Detailed breakdown of AJIO commission rates (15-30%), logistics charges, return policy, and margin strategies for fashion and lifestyle sellers.

    TL;DR: AJIO charges 15-30% commission depending on category — among the highest in Indian marketplaces. However, AJIO's premium positioning, curated catalog, and higher ASPs (average ₹1,200-₹2,500) can deliver strong absolute margins for quality brands.

    AJIO Commission Rates by Category (2026)

    Category Commission % Avg ASP (₹)
    Men's Clothing18-22%1,200
    Women's Clothing18-25%1,500
    Footwear20-25%1,800
    Accessories15-22%800
    Beauty15-20%600
    Home & Living20-28%2,000
    Premium / Luxury22-30%3,500

    AJIO vs Myntra vs Amazon Fashion Fee Comparison

    Parameter AJIO Myntra Amazon Fashion
    Commission15-30%4-5%11-17%
    Return Rate20-30%25-35%15-25%
    Avg ASP₹1,200-2,500₹800-1,800₹500-1,500
    Best ForPremium brandsMass-premiumAll segments

    Margin Optimization on AJIO

    1. Focus on High-ASP Products: AJIO's commission is high, but absolute margins are better on ₹1,500+ products
    2. Minimize Returns: Accurate sizing guides and quality images reduce AJIO's high return rates
    3. Leverage AJIO Luxe: Premium segment has higher margins despite higher commission
    4. Participate in AJIO Sales: AJIIO Big Bold Sale, All Stars Sale drive 3-5x traffic

    Frequently Asked Questions

    How much commission does AJIO charge?

    AJIO charges 15-30% commission depending on the product category. Fashion categories typically fall in the 18-25% range, while accessories and beauty are lower at 15-22%.

    Is AJIO worth selling on despite high commission?

    Yes, for brands with strong margins (60%+ gross margin). AJIO's curated marketplace means less competition, higher ASPs, and premium customer base willing to pay full price.

    Related: AJIO Onboarding Service · How to Sell on AJIO · Myntra Commission Rates 2026

    📥 Free Download: AJIO Fee Structure Excel Template 2026

    Ready-to-use Excel template comparing AJIO commission rates, logistics fees, and net margins with Myntra and Amazon Fashion.

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