Compare marketplace cost structures across Amazon, Flipkart, Myntra, Meesho, Nykaa, AJIO, and quick commerce before deciding where to list and scale.
Skip the spreadsheet — plug your SKUs into a live 2026 calculator built for this exact fee structure.
Amazon vs Flipkart vs Meesho vs Myntra — landed profit per SKU.
Layer GST and TCS on top of platform deductions for true margin.
Quantify RTO leakage — biggest hidden fee across all marketplaces.
Use these planning ranges to compare platform economics before onboarding new SKUs or approving discounts.
| Metric | Healthy range | Risk signal | Why it matters |
|---|---|---|---|
| Amazon India | 12%–28% platform cost | Ads + fees exceed gross margin | Strong demand capture, but PPC and FBA costs must be controlled. |
| Flipkart | 14%–30% platform cost | High discounting plus ad spend | High reach, but category promotions can reduce contribution. |
| Myntra/AJIO | 28%–45% total deduction | Markdowns and returns ignored | Fashion economics depend heavily on return-aware pricing. |
| Meesho | Low fee, high RTO sensitivity | RTO above 20% | Low-ticket SKUs can lose money through return and logistics leakage. |
| Quick commerce | 22%–38% total deduction | Trade spends plus wastage | Fast velocity requires strong margins, assortment discipline, and expiry control. |
Fee percentage is only the starting point. Real profit is shaped by operating realities.
Fashion, low-ticket, and COD-heavy products can look profitable until reverse costs are added.
A marketplace with lower commission can still be worse if sellers must buy every sale through ads.
Fashion and quick-commerce platforms often require planned markdowns or trade schemes that reduce net realization.
FBA, FBF, dark-store, and seller-fulfilled models produce different storage, packaging, and cash-flow outcomes.
Strongest for intent-led demand and scalable PPC execution.
Myntra/AJIO margins must include returns and markdowns.
Blinkit, Zepto, and Instamart need high contribution and replenishment control.
The lowest visible fee does not always mean highest profit. Meesho may appear lower-fee, while Amazon, Flipkart, Myntra, and quick commerce require total-cost comparison.
The marketplace with the lowest visible commission is not always the most profitable. Sellers should compare commission, fulfilment, returns, ads, discounts, GST impact, and working capital before choosing.
Amazon is strong for search-led demand, Flipkart for mass reach, Myntra/AJIO for fashion, Nykaa for beauty, and quick commerce for high-velocity FMCG/grocery categories.
The best marketplace depends on category and margin. Amazon is strong for search-led demand, Flipkart for mass reach, Myntra/AJIO for fashion, Nykaa for beauty, and quick commerce for high-velocity FMCG, grocery, beauty, and essentials.
Related reading: Free Seller Tools India • Marketplace Comparison Tool • Marketplace Activation
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