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Complete guide to registering on Blinkit Seller Hub. Documents, verification timeline, Seller Hub login walkthrough, and how to avoid common rejection reasons.
Blinkit Seller Hub (seller.blinkit.com) is the official portal where brands and sellers register, manage products, track orders, and monitor performance on Blinkit. It's also called the Blinkit Partner Portal or Blinkit Seller Dashboard.
Access at seller.blinkit.com with registered email and password
Mobile app available for Android — manage orders and inventory on-the-go
In-portal support tickets + dedicated account manager for top sellers
Click 'Register as Seller' or 'Start Selling'. Enter your mobile number to receive OTP. Verify and create your account.
Enter: legal business name, GSTIN, type of entity (Pvt Ltd/LLP/Proprietorship), registered address, authorized contact person, primary product category.
GST Registration Certificate, FSSAI License (14-digit number), PAN Card, Cancelled Cheque / Bank Statement, Brand Authorization Letter (if distributor), Product Catalog (Excel template).
For each SKU: product name, EAN/barcode, MRP, selling price, weight/volume, shelf life, HSN code, product images (1000×1000px, white background), and description.
Blinkit's onboarding team reviews your application. They verify GST, FSSAI, and product compliance. You may receive follow-up queries via email or phone.
Post-approval, Blinkit assigns you to dark stores based on your city selection and product category. You receive inwarding instructions.
Ship products to assigned dark stores within the inwarding window. Products undergo quality check — barcode scanning, shelf life verification, packaging inspection.
Products go live on the Blinkit app after quality approval. Start monitoring your Seller Hub dashboard for orders, returns, and performance metrics.
Fix: Ensure GSTIN address matches your business address on the application. Update GST portal if needed.
Fix: Renew FSSAI before applying. Central FSSAI (14-digit) preferred over state license for multi-city operations.
Fix: Use 1000×1000px white-background images. No watermarks, text overlays, or lifestyle shots. Clear pack shot showing label.
Fix: Products must have minimum 60% shelf life remaining at inwarding. Plan production schedule accordingly.
Fix: Not all categories are open. Contact Blinkit onboarding team or work with an agency for category approvals.
Fix: If you're a distributor selling third-party brands, provide a signed brand authorization letter on the brand's letterhead.
Fix: Fill all mandatory fields in the catalog template — missing EAN, HSN code, or weight causes automatic rejection.
| Stage | Self-Serve | With SW Cybernetics |
|---|---|---|
| Registration & Documents | 1–2 days | Same day |
| Account Verification | 5–10 days | 3–5 days |
| Dark Store Assignment | 2–3 days | 1 day |
| Inwarding & QC | 3–5 days | 2–3 days |
| Total Go-Live Time | 14–21 days | 7–10 days |
Share your details and our team will contact you with the right next step.