Case 1 — Beauty brand: ₹38L/mo to ₹71L/mo in 6 months
A premium ayurvedic skincare brand with 22 hero ASINs came in at 41% ACOS, ₹38L monthly Amazon revenue, and ranking #14–22 for category head terms.
- Restructured 14 messy campaigns into a 32-campaign STAG architecture (single-theme ad groups).
- Harvested 1,200+ converting search terms over 90 days; built dedicated exact-match defense.
- Refreshed all 22 main images and added Premium A+ to top 8 ASINs.
- Launched Sponsored Brands Video on category head terms; CTR 1.4%.
- Added DSP retargeting on detail-page viewers from month 4 onwards.
| Metric | Day 0 | Day 90 | Day 180 |
|---|---|---|---|
| Monthly revenue | ₹38L | ₹54L | ₹71L |
| ACOS | 41% | 29% | 24% |
| TACoS | 18% | 13% | 11% |
| Top-3 organic ranks | 2 ASINs | 7 ASINs | 13 ASINs |
Case 2 — Audio electronics: ACOS cut from 36% to 19% in 120 days
A bluetooth speaker brand was overspending on broad and auto campaigns with no negative-keyword hygiene. ACOS sat at 36%, profitability at -4% net of all costs.
- Added 2,400 negative keywords across the account in the first 30 days.
- Migrated 65% of broad spend to phrase + exact match.
- Built brand-defense campaign — competitor conquest spend dropped from ₹70K/mo to ₹15K/mo.
- Added Sponsored Display retargeting at 7-day lookback; 4.2x ROAS.
| Metric | Day 0 | Day 120 |
|---|---|---|
| ACOS | 36% | 19% |
| Monthly ad spend | ₹6.2L | ₹5.4L |
| Monthly revenue | ₹17L | ₹28L |
| Net contribution | -4% | +11% |
Case 3 — FMCG snack brand: launched from zero to ₹22L/mo in 5 months
A regional snack brand entered Amazon with 12 SKUs and zero advertising history. Goal: establish category presence and hit ₹15L/month within 6 months.
- Launched with auto campaigns + broad-match harvest for 30 days to build search-term map.
- Migrated to exact-match top-of-search by day 45 for 18 winning terms.
- A+ Content + Brand Store live by day 21; lifestyle photography refreshed.
- Sponsored Brands Video added in month 3 — drove 28% of category clicks.
| Metric | Month 1 | Month 3 | Month 5 |
|---|---|---|---|
| Revenue | ₹2L | ₹11L | ₹22L |
| Ad spend | ₹85K | ₹2.4L | ₹3.8L |
| TACoS | 42% | 22% | 17% |
Case 4 — Apparel brand: TACoS reduced 38% during sale events
A women's western-wear brand was losing margin during Amazon sale events (Great Indian Festival, Prime Day) — TACoS spiked to 28% with ROAS dropping below 3.5x.
- Built 14-day pre-event ramp-up plan: organic rank push via SP exact match + SB Video.
- Dayparted bids: -25% during 2–6am, +15% during 8–11pm and weekend afternoons.
- Pre-funded brand-defense bids 7 days before event.
- Built deal-hunter retargeting via Sponsored Display (lookback 14 days).
| Metric | Pre-engagement event | Post-engagement event |
|---|---|---|
| Sale-period TACoS | 28% | 17% |
| Sale-period ROAS | 3.4x | 5.8x |
| Sale-period revenue | ₹1.4Cr | ₹2.1Cr |
Case 5 — Supplement brand: subscription rate doubled via DSP
A protein supplement brand was acquiring customers at ₹820 CAC with 8% Subscribe & Save rate. Goal: double S&S rate while holding CAC.
- Layered DSP retargeting on detail-page viewers and cart-abandoners (7- and 30-day lookback).
- A+ Content rewritten with subscription-focused messaging (savings + auto-delivery).
- Built post-purchase Vine + organic review acceleration; review velocity +180%.
- Paused 6 underperforming ASINs to redirect budget to subscription-friendly SKUs.
| Metric | Day 0 | Day 180 |
|---|---|---|
| CAC | ₹820 | ₹780 |
| Subscribe & Save rate | 8% | 17% |
| LTV | ₹2,100 | ₹4,400 |