Back to GlossaryE-commerce
What is EAN?
European Article Number — 13-digit barcode standard for product identification.
Detailed Explanation
EAN (European Article Number, also known as International Article Number) is a 13-digit barcode standard used globally for product identification. EAN-13 barcodes are required for listing products on most Indian and international marketplaces including Amazon, Flipkart, and Myntra. GS1 India issues EAN barcodes — sellers must register with GS1 India and purchase barcode prefixes. Amazon also offers FNSKU (Fulfillment Network Stock Keeping Unit) labels for FBA, which are Amazon-specific internal barcodes. For private label products, obtaining unique EAN codes is essential to avoid listing conflicts.