YouTube channel

    One question, one video, every week

    We answer the top questions Indian sellers and D2C founders actually ask — Amazon, Flipkart, Blinkit, Zepto, Instamart, GeM and cross-border. No fluff. Each video embedded into the matching guide so you can watch, then dive deeper.

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    Episode roadmap

    Week 1·Amazon India· 8:42

    Amazon India Referral Fee Changes 2026 — Everything in 8 Minutes

    Answers: What are the new Amazon India fees in 2026?

    Walkthrough of every category referral fee change, the new closing-fee logic, and how to recalculate margin on your top SKUs.

    Week 2·Q-commerce· 11:18

    Blinkit vs Zepto vs Instamart — Which Q-commerce Platform Should You Launch First?

    Answers: Which Q-commerce platform is best for new brands?

    Side-by-side: dark-store density, commission, ad inventory, onboarding time. With a decision tree at the end.

    Week 3·Amazon Ads· 14:05

    How to Drop Amazon ACOS from 40% to 18% Without Cutting Spend

    Answers: How do I lower my Amazon ACOS?

    Live restructure of an anonymised account: match-type hygiene, negative-keyword cycles, harvest loops.

    Week 4·Cross-border· 12:34

    Cross-border for Indian Brands — UK, UAE, USA Compared in 12 Minutes

    Answers: Should I expand to UK, UAE or USA first?

    Market-by-market: customer behaviour, fee math, IOR vs entity decision, sequencing logic.

    Week 5·GeM· 9:48

    GeM Onboarding Walkthrough — Get Listed in 7 Days

    Answers: How do I register on GeM (Government e-Marketplace)?

    Step-by-step screen-share: PAN + Udyam + GST + bank verification + first catalog upload.

    Week 6·Flipkart· 10:22

    Why Your Flipkart Listing Isn't Ranking (And the Fix)

    Answers: How do I rank higher on Flipkart?

    F-Assured logic, browse-node hygiene, FSN keyword optimisation, and the review-velocity threshold most brands miss.

    Week 7·Q-commerce· 16:11

    The Q-commerce Brand Playbook — From Onboarding to ₹1Cr/Month

    Answers: How do I scale on Blinkit and Zepto?

    Operating model, dark-store coverage strategy, ad inventory mix, and the 3 metrics that actually matter.

    Week 8·D2C strategy· 11:56

    Marketplace Cannibalisation — Should You Sell on Amazon AND D2C?

    Answers: Will Amazon cannibalise my D2C sales?

    The data on cannibalisation vs incrementality, pricing strategy, and how to position SKUs across channels.