Shopify vs Magento (2026)
Shopify Plus vs Adobe Commerce (Magento) — TCO, scalability, B2B feature parity, migration timelines and category-fit for Indian mid-market brands.
2026 Platform Snapshot
Shopify (Plus)
- Hosting
- Fully hosted (SaaS)
- Pricing
- ₹2,000–₹2,00,000+/mo (Plus)
- Setup time
- 4–8 weeks
- Dev cost
- ₹85k–₹6.5L+ one-time
- Scalability
- Auto-scales to 10K+ orders/min
- B2B
- Native B2B (Plus) — multi-storefront, NET terms, price lists
Best for: D2C and B2B brands scaling fast without infra teams.
Adobe Commerce (Magento)
- Hosting
- Self-hosted or Adobe Commerce Cloud
- Pricing
- ₹18L–₹1.5Cr+/yr (Commerce Cloud)
- Setup time
- 16–32 weeks
- Dev cost
- ₹15L–₹80L+ one-time
- Scalability
- Highly scalable but needs DevOps team
- B2B
- Deep B2B feature set (mature)
Best for: Enterprise brands with complex catalogues, in-house dev + DevOps.
Which Should You Pick?
You want to launch in under 8 weeks
Magento builds typically take 4–8 months with full QA.
You sell 50,000+ SKUs with complex pricing rules
More powerful native catalogue logic, attribute-based pricing.
You're a mid-market D2C scaling to ₹50Cr GMV
Faster, cheaper TCO, no infra team needed.
You have in-house PHP devs + DevOps
Lower licensing if you can absorb dev/ops cost.
You need multi-brand / multi-storefront / multi-currency
Shopify Plus supports up to 9 storefronts; Magento is unlimited but heavier.
You need deep B2B (NET terms, price lists, quotes)
More mature B2B suite. Shopify Plus B2B has closed most of the gap in 2026.
You're migrating from Magento 1 (EOL)
Most Magento 1 brands re-platform to Shopify Plus to escape upgrade cost.
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