Shopify Plus vs Shopify (2026)
When is it worth upgrading? A 2026 breakdown of pricing, checkout, B2B, multi-store and API limits for Indian D2C brands.
2026 Plan Snapshot
Shopify (Basic / Advanced)
- Pricing
- ₹2,000–₹25,000/mo
- Staff
- 2–15 user accounts
- Storefronts
- 1 storefront
- Checkout
- Standard checkout
- B2B
- Limited (via apps)
- API
- Standard API limits
Best for: D2C launching or scaling up to ~₹10Cr GMV.
Shopify Plus
- Pricing
- From ~₹2,00,000/mo (or 0.25% of GMV)
- Staff
- Unlimited staff accounts
- Storefronts
- Up to 9 expansion stores
- Checkout
- Checkout Extensibility, Functions, Scripts
- B2B
- Native B2B (companies, NET terms, price lists)
- API
- 10x API rate limits + dedicated infra
Best for: Brands at ₹10Cr+ GMV, B2B, multi-region, or needing custom checkout.
Which Should You Pick?
Your GMV is under ₹5Cr/yr
Plus pricing only makes sense once you can amortize the ~₹24L/yr platform cost.
You're at ₹10Cr+ GMV and growing 50%+
10x API limits, Launchpad, Flow, and B2B unlock real ops leverage.
You need a custom checkout (one-page, custom logic)
Checkout Extensibility, Functions and Scripts are Plus-only.
You sell in multiple countries with local pricing
Expansion stores (up to 9) with shared admin.
You run a B2B portal with NET terms and price lists
Native B2B suite — companies, customer-specific catalogues, draft orders.
You want unlimited staff seats with role-based access
Granular permissions + audit log included.
You're considering Magento or BigCommerce Enterprise
Lower TCO, 3–4x faster launch, no DevOps.
Dive Deeper
Ready to Upgrade to Shopify Plus?
Free 48-hour Plus-readiness assessment — checkout, B2B, multi-region, and ROI projection.
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