Ready to scale your brand?

    Book a free strategy call

    For International Brands Entering India

    India E-commerce Market Entry

    Your complete partner to launch and scale on India's $150 billion e-commerce market. From legal setup to first sale in 30-45 days.

    500+ Brands Launched FDI Compliant 30-Day Launch

    Why India for E-commerce?

    $150B+
    E-commerce Market Size
    900M+
    Internet Users
    25%
    YoY Growth Rate
    500M
    Online Shoppers by 2026

    India is the world's fastest-growing major e-commerce market. With rising disposable incomes, growing internet penetration in tier 2-3 cities, and a young digital-first population, international brands have an unprecedented opportunity to establish presence in this $150B market.

    Complete Market Entry Services

    Complete India market entry strategy & roadmap
    Legal entity setup (Wholly Owned Subsidiary or LLP)
    GST, Import Export Code (IEC) registration
    Importer of Record (IOR) services
    Multi-marketplace activation (Amazon, Flipkart, Myntra, Nykaa)
    FDI compliance & marketplace model advisory
    Warehousing & fulfillment network setup
    Local payment gateway integration

    Why Partner With Us

    End-to-End Market Entry

    From legal setup to first sale – we handle every aspect of your India e-commerce launch

    Regulatory Compliance

    Navigate FDI policies, GST registration, BIS certifications, and FSSAI licenses seamlessly

    Fulfillment Infrastructure

    Strategic warehousing in Mumbai, Delhi, Bangalore for pan-India coverage with FBA & 3PL options

    Accelerated Growth

    Launch in 30-45 days with proven playbooks from 500+ successful brand launches

    India Market Entry Models

    Choose the right entry strategy based on your investment horizon and compliance preferences

    Marketplace Model (100% FDI Allowed)

    Sell through Indian marketplaces as a B2B supplier. Compliant with FDI norms. Best for international brands without India entity.

    • No entity required initially
    • Use Importer of Record (IOR)
    • Fast go-to-market (2-4 weeks)
    • Test market before committing

    Wholly Owned Subsidiary (WOS)

    Establish a full India presence with 100% ownership. Required for direct inventory control and brand stores.

    • Full control over operations
    • Own inventory & brand stores
    • 6-8 weeks for entity setup
    • Best for long-term commitment

    Joint Venture / Distribution Partner

    Partner with an established Indian distributor. Leverage their compliance, warehousing, and marketplace relationships.

    • Shared investment & risk
    • Leverage partner's expertise
    • 4-6 weeks activation
    • Good for testing demand

    Our India Launch Process

    1

    Discovery & Strategy

    Market assessment, category analysis, competitor mapping, and entry model recommendation based on your goals and investment capacity.

    2

    Legal & Compliance Setup

    Entity formation (WOS/LLP), GST registration, IEC code, category-specific certifications (BIS, FSSAI, Drug License), trademark filing.

    3

    Marketplace Activation

    Seller registration on Amazon, Flipkart, Myntra, Nykaa. Brand Registry, catalog creation, A+ content, pricing strategy.

    4

    Fulfillment Infrastructure

    Warehouse setup or FBA enrollment, inventory allocation, shipping carrier integration, returns processing setup.

    5

    Launch & Scale

    Go-live support, advertising campaigns, performance optimization, monthly reporting, and growth roadmap execution.

    Proven Track Record

    500+
    Brands Launched
    30
    Days to First Sale
    ₹1000Cr+
    GMV Managed
    95%
    Client Retention

    Frequently Asked Questions

    Can foreign companies sell directly on Amazon India?

    Yes, but with conditions. Under FDI regulations, 100% FDI is allowed in the 'Marketplace Model' where the platform facilitates sales between buyers and sellers. However, the 'Inventory Model' (owning and selling inventory directly) is restricted. International brands typically work with Importer of Record (IOR) services or establish a Wholly Owned Subsidiary to comply.

    What is an Importer of Record (IOR) and why do I need one?

    An IOR is a licensed Indian entity that legally imports goods on your behalf, handles customs clearance, pays duties, and manages compliance. For foreign brands without an India entity, an IOR is essential to legally import and sell products in India.

    How long does it take to launch on Indian marketplaces?

    Timeline varies by approach: Using an IOR partner (2-4 weeks), Setting up a Wholly Owned Subsidiary (6-8 weeks for entity + 2-3 weeks for marketplace activation), or Distribution partnership (4-6 weeks). Our managed service accelerates each path.

    What registrations are mandatory for selling in India?

    Key registrations include: GST Registration (Goods & Services Tax), Import Export Code (IEC) from DGFT, BIS Certification for electronics, FSSAI License for food products, Drug License for cosmetics/healthcare, and Brand/Trademark registration. We handle all compliance requirements.

    Which marketplaces should international brands prioritize in India?

    We recommend a phased approach: Phase 1 - Amazon India (largest, most international-friendly), Phase 2 - Flipkart (strong in electronics, fashion), Phase 3 - Category specialists (Myntra for fashion, Nykaa for beauty, Blinkit/Zepto for FMCG quick commerce).

    What are the typical costs for India market entry?

    Costs vary significantly: IOR setup (₹1-2 lakh annually + per-shipment fees), WOS registration (₹3-5 lakh one-time + ongoing compliance), Marketplace activation (₹50K-2L per platform), Warehousing (₹15-30 per cubic ft/month). We provide detailed cost analysis based on your category and volume.

    How do you handle returns and customer service for international brands?

    We provide complete operations support: Local customer service team (English, Hindi, regional languages), Returns management with quality inspection, Refurbishment or liquidation for damaged goods, 24-48 hour response SLAs matching marketplace requirements.

    What categories perform best for international brands in India?

    Top-performing categories include: Premium beauty & skincare, Health supplements & wellness, Premium electronics & accessories, International fashion brands, Baby care & organic products, Home décor & kitchenware, Pet care products. India's ₹15 lakh crore e-commerce market offers opportunities across categories.

    People Also Ask About India E-commerce Market Entry

    Contact Us

    Let's Grow Your Brand

    Share your details and our team will contact you with the right next step.

    Quick customer callback
    No long qualification form
    Priority response from our team

    You'll get a reply on WhatsApp within 2 hours (Mon–Sat, 10am–7pm IST). No spam, no sales pitch.