How to Sell on Myntra 2025: Complete Brand Onboarding Guide

Why Sell on Myntra?

Myntra is India's leading fashion e-commerce platform with 50+ million monthly active users. It's the go-to destination for fashion-conscious Indians looking for quality brands.

Myntra Advantages

• Premium audience: Higher spending customers
• Fashion focus: Specialized in apparel and lifestyle
• Brand building: Excellent for brand visibility
• Quality traffic: High-intent buyers
• Sale events: EORS, Big Fashion Festival drive massive sales

Myntra Seller Models

1. Marketplace Model (PPM)

• You maintain inventory
• Myntra logistics picks up and delivers
• Commission: 25-40% depending on category
• Best for: Brands with inventory capacity

2. Fullfilment by Myntra (FBM)

• Send inventory to Myntra warehouse
• Myntra handles storage and shipping
• Higher fees but less operational work
• Best for: High-volume sellers

Eligibility Requirements

Business Requirements

• Brand ownership: Own brand or authorized reseller
• Product quality: Must meet Myntra quality standards
• Category fit: Fashion, lifestyle, beauty, home
• Minimum catalog: At least 50-100 styles recommended

Documentation

• GSTIN certificate
• PAN card (business)
• Brand trademark registration
• Brand authorization letter (if reseller)
• Cancelled cheque
• Company incorporation documents

Onboarding Process

Step 1: Apply Online

1. Visit partners.myntra.com
2. Fill out the partner application form
3. Provide brand and business details
4. Upload required documents
5. Submit for review

Step 2: Brand Evaluation

• Myntra reviews your application
• Category team evaluates brand fit
• Quality samples may be requested
• Approval takes 2-4 weeks

Step 3: Agreement & Setup

1. Sign partner agreement
2. Complete onboarding training
3. Set up Partner Portal access
4. Configure shipping and returns

Step 4: Catalog Upload

1. Prepare product data as per Myntra format
2. Create high-quality product shoots
3. Upload catalog through Partner Portal
4. Myntra QC reviews and approves

Myntra Catalog Requirements

Photography Standards

• Resolution: Minimum 1500 x 2000 pixels
• Background: White or light gray
• Model shots: Required for apparel
• Images per style: Minimum 4, recommended 6
• Views: Front, back, side, detail

Product Data Requirements

• Complete attribute filling
• Accurate sizing information
• Detailed product description
• Material and care instructions
• Correct MRP and selling price

Myntra Fee Structure

Category	Commission
Women's Western Wear	28-35%
Women's Ethnic Wear	25-32%
Men's Apparel	25-30%
Footwear	20-28%
Accessories	30-38%
Beauty	15-25%

Additional Fees

• Fixed fee: ₹15-50 per order
• Logistics: ₹35-80 based on zone
• Payment collection: 1-2%
• Returns: Full shipping + handling charged

Growing Sales on Myntra

Visibility Strategies

• Catalog quality: High-quality images rank better
• Pricing: Competitive pricing improves visibility
• Stock: Keep bestsellers always in stock
• Ratings: Maintain above 3.8 stars
• Sale participation: Join EORS, Big Fashion Festival

Myntra Advertising

• Sponsored Products: PPC ads in search results
• Brand Ads: Banner and carousel ads
• Influencer collaborations: Myntra Studio features

Sale Event Strategy

• Plan inventory 2 months ahead
• Create sale-specific bundles
• Offer competitive discounts
• Increase ad budgets during sales
• Ensure operational readiness

Returns Management

Myntra Return Policy

• 30-day return window for most categories
• Free returns for customers
• Return shipping charged to seller
• High return rates in fashion (25-35%)

Reducing Returns

• Accurate size charts
• True-to-life product images
• Detailed fabric and fit descriptions
• Quality packaging
• Consistency in sizing across styles

Expert Myntra Management

SW Cybernetics provides comprehensive Myntra management including brand onboarding, catalog creation, photography, advertising, and sale planning. We've helped 50+ fashion brands succeed on Myntra.