How to register as an OEM on GeM portal. Covers brand owner dashboard, reseller authorization, OEM panel setup, and catalog management for manufacturers.
🎯 TL;DR
OEM (Original Equipment Manufacturer) registration on GeM allows manufacturers to list products directly and authorize resellers. OEMs get an exclusive dashboard to manage brand catalogs, set MRP controls, and approve/reject reseller requests. SW Cybernetics handles complete GeM OEM registration including brand setup and reseller management.
On GeM (Government e-Marketplace), an OEM is the original manufacturer or brand owner of a product. OEM registration gives you a dedicated dashboard to manage your brand presence, control product specifications, set pricing guidelines, and authorize resellers to sell your products on GeM.
First, complete standard GeM seller registration with GST, PAN, Aadhaar, and bank verification.
Navigate to 'My Dashboard' → 'OEM/Brand Owner' section. Submit your OEM application with:
GeM verifies your manufacturing credentials. This may include document review and, for certain categories, factory inspection verification. Typically takes 5-10 business days.
Once approved, you get access to the OEM dashboard where you can:
Resellers need OEM authorization to sell branded products on GeM. The process:
| Feature | OEM | Authorized Reseller |
|---|---|---|
| Catalog creation | Full control over specs & pricing | Must follow OEM's golden parameters |
| Brand visibility | OEM badge on listings | Reseller badge (lower trust) |
| Authorization needed | Self-authorized | Requires OEM approval |
| MRP control | Sets MRP for all sellers | Must stay within OEM MRP |
No. For branded products, resellers must have valid OEM authorization uploaded on GeM. Unbranded or generic products can be listed without OEM authorization.
OEM verification typically takes 5-10 business days after document submission. With professional assistance, the process can be expedited to 5-7 days.
Book a strategy call with our experts to discuss your growth goals
Step-by-step guide to GeM catalog creation and product listing. Covers golden parameters, image specs, pricing rules, category selection, and common rejection fixes.
All MSME benefits on GeM portal — EMD exemption, purchase preference, GeM Sahay credit, 25% procurement reservation, and how to leverage Udyam registration.
Data-driven analysis of the most in-demand product categories on GeM portal. Covers IT equipment, office supplies, medical devices, furniture, and emerging categories.