Comprehensive comparison of Amazon India and Flipkart for sellers. Covers fees, traffic, categories, advertising, and which platform suits your business.
| Metric | Amazon India | Flipkart |
| Market Share | 31% | 36% |
| Monthly Visits | 350+ million | 400+ million |
| Active Sellers | 8 lakh+ | 4 lakh+ |
| Primary Audience | Urban, Premium | Mass Market, Tier 2-3 |
| Category | Amazon | Flipkart |
| Electronics | 5-12% | 4-10% |
| Fashion | 14-17% | 10-22% |
| Home & Kitchen | 12-15% | 10-15% |
| Grocery | 8-15% | 5-12% |
Winner: Category-dependent - Flipkart is generally cheaper for electronics, Amazon for fashion.
Winner: Amazon - Better infrastructure and Prime advantage
Winner: Amazon - More sophisticated advertising options
Winner: Tie - Both offer good support
| Payment Aspect | Amazon | Flipkart |
| Payment Cycle | 7-14 days | 7-15 days |
| COD Settlement | 7 days after delivery | 10 days after delivery |
Winner: Amazon - Faster COD settlement
Most successful sellers are on both platforms. This gives you:
At SW Cybernetics, we help brands succeed on both Amazon and Flipkart. Our multi-channel approach has helped brands achieve 3x growth by leveraging the strengths of each platform.
Book a strategy call with our experts to discuss your growth goals
Comprehensive comparison of India's top e-commerce platforms. Covers fees, traffic, seller tools, and which platform suits your business model.
In-depth comparison of Blinkit and BigBasket for sellers. Covers fees, reach, delivery models, brand onboarding, and which platform suits your product category.
Complete comparison of Amazon India and Flipkart for sellers in 2026.