Complete guide to Amazon seller performance metrics. Covers Order Defect Rate, Late Shipment Rate, Pre-Fulfillment Cancellation Rate, and strategies to stay within targets.
🎯 TL;DR
Three critical metrics: ODR below 1% (A-to-Z claims + chargebacks + negative feedback), Late Shipment Rate below 4%, Pre-Fulfillment Cancellation Rate below 2.5%. Exceeding these = account suspension risk. Monitor daily in Seller Central → Performance → Account Health. Use FBA to automatically meet shipment metrics.
| Metric | Target | Measurement Period | Penalty |
|---|---|---|---|
| Order Defect Rate (ODR) | <1% | 60 days | Account suspension |
| Late Shipment Rate | <4% | 10 & 30 days | Warning → suspension |
| Pre-Fulfillment Cancel Rate | <2.5% | 7 days | Listing suppression |
| Valid Tracking Rate | 95%+ | 30 days | Reduced visibility |
ODR measures the percentage of orders with defects. It includes:
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