The most underused Amazon ad format that delivers 3x higher CTR. Learn video specs, setup steps, creative best practices, and optimization strategies.
Sponsored Brand Video (SBV) ads are auto-playing video advertisements that appear in Amazon search results. Unlike static Sponsored Products or Sponsored Brands ads, SBV ads play a short video showcasing your product in action — directly within the search results page.
They're part of the Sponsored Brands campaign type and require Brand Registry enrollment. Despite being one of the most effective ad formats on Amazon, only ~15% of Indian sellers currently use them — creating a significant competitive advantage.
| Specification | Requirement |
|---|---|
| Resolution | 1920×1080 (recommended) or 1280×720 minimum |
| Aspect Ratio | 16:9 |
| Duration | 6–45 seconds (recommended: 15–30 seconds) |
| File Format | MP4 or MOV |
| Video Codec | H.264 or H.265 |
| File Size | ≤ 500 MB |
| Frame Rate | 23.976, 24, 25, 29.97, or 30 fps |
| Audio | AAC codec, 128 kbps+, 44.1 kHz or 48 kHz |
| Letterboxing | No black bars — video must fill the entire frame |
| Text on Video | Must be readable on mobile (minimum 30pt font) |
You must be enrolled in Amazon Brand Registry. Go to brandregistry.amazon.in and register your trademark.
In Campaign Manager, click 'Create campaign' → 'Sponsored Brands' → Select 'Video' as the ad format.
Select the product your video showcases. The product listing page will be the landing page for clicks.
Upload an MP4/MOV file meeting the specs above. Amazon will review the video within 24–72 hours.
Add relevant keywords — start with your best-performing Sponsored Products keywords. Use exact and phrase match.
Start with ₹1,000–2,000/day and ₹10–20 CPC bids. SBV typically has lower CPC than Sponsored Products.
Amazon reviews the video for policy compliance (no customer reviews, comparative claims, or pricing in video).
Show the product immediately. Don't start with a logo or intro. Viewers decide to watch or scroll within 3 seconds.
Videos autoplay muted. Use on-screen text, captions, and visual storytelling. Don't rely on voiceover alone.
Demonstrate the product solving a problem. Lifestyle usage videos convert 40% better than product-on-white videos.
Final 3 seconds: show product image, key benefit, and a 'Shop Now' or 'Learn More' text overlay.
Longer videos lose viewers. Get to the point fast. For complex products, 30 seconds max.
SBV ads loop automatically. Make sure the end frame transitions smoothly back to the start.
We create and manage Sponsored Brand Video campaigns for 500+ brands. End-to-end: video production + campaign management.
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