What is MAP?

Detailed Explanation

MAP (Minimum Advertised Price) is a pricing policy set by manufacturers that establishes the lowest price at which retailers can advertise a product. MAP policies help brands maintain pricing consistency across channels and protect margins for all channel partners. On marketplaces like Amazon and Flipkart, MAP violations are common due to competitive pricing pressure. Brands can enforce MAP through: Buy Box suppression requests, Brand Registry IP protection, authorized seller programs, and distribution agreements. Effective MAP management is crucial for brands selling through multiple retailers.