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What is D2C?
Direct-to-Consumer — brands selling directly to customers.
Detailed Explanation
D2C (Direct-to-Consumer) is a business model where brands manufacture and sell products directly to end consumers, bypassing traditional retail intermediaries like distributors and retailers. In India, the D2C market is projected to reach $100 billion by 2027. Successful D2C brands often combine their own website (Shopify/custom) with marketplace presence on Amazon, Flipkart, and Q-commerce platforms for maximum reach. Key advantages include: higher margins, direct customer relationships, first-party data ownership, and brand control. Many D2C brands (Mamaearth, boAt, Sugar Cosmetics) have used marketplaces as their primary growth channel.