Beauty & Personal CareAmazon India
Haircare brand scales to ₹2.4Cr/mo ad-attributed revenue
Challenge: ACoS stuck at 42% with flat sales despite ₹18L/mo AMS budget.
What we did
- Rebuilt structure into SP exact / SP auto / SB video / SD retargeting
- Day-parting + top-of-search bid modifiers
- Weekly search-term harvesting and negative sweeps
Home & KitchenAmazon India
Appliance brand wins category BSR #1 on 4 hero SKUs
Challenge: Losing share of voice to a Chinese competitor on high-intent keywords.
What we did
- SB Video takeover on top 25 category keywords
- DSP retargeting from 30-day product-page viewers
- Brand Store rebuilt with dedicated category shelves
Health & NutritionAmazon India
Nutraceutical brand cuts wasted spend by ₹6.2L/month
Challenge: 60%+ of ad spend flowing to irrelevant search terms and OOS ASINs.
What we did
- Inventory-linked bid pausing on low-stock ASINs
- 4,200+ term negative keyword library from 90-day data
- SD product targeting on competitor ASINs
Fashion & ApparelAmazon India
Ethnic wear label 4x's Prime Day revenue YoY
Challenge: Prime Day 2024 revenue plateaued; needed a repeatable event playbook.
What we did
- T-14 to T+3 event calendar with tiered bid escalation
- SB Video + Brand Store spotlight 3 weeks pre-event
- DSP audiences seeded 30 days out
Consumer ElectronicsAmazon India
Audio brand launches new SKU to ₹85L in first 60 days
Challenge: Zero reviews, zero organic rank on a brand-new hero SKU at launch.
What we did
- Vine + SP Auto ramp during first 21 days
- SB Video + SD audience targeting from week 4
- AMC-informed lookalike audiences activated via DSP
Page 1 by day 45
Organic rank
Baby & KidsAmazon India
Baby-care brand scales AMS spend 3.5x while holding TACoS
Challenge: Growth capped — every spend increase pushed TACoS above 12%.
What we did
- SP + SB portfolio rebalanced with category-level TACoS ceilings
- SD retargeting on cart-abandoners
- Weekly incrementality reviews on brand-defense
+184% in 5 mo
Total revenue
Health & NutritionAmazon USA
US supplement brand reaches $1.1M/mo AMS-driven revenue
Challenge: Expanding from IN to US — no ratings velocity, weak organic rank.
What we did
- US-specific keyword harvest + Vine enrollment
- SB Video creative rebuilt for US audience
- DSP prospecting with in-market audiences
$0 → $1.1M
Monthly revenue
Home & KitchenAmazon UAE
Kitchenware brand becomes Amazon.ae category leader
Challenge: Fragmented UAE demand across Arabic + English search intents.
What we did
- Bilingual keyword clusters (AR/EN) with dedicated campaigns
- SB headline creatives localized per emirate
- Placement bid modifiers by device and daypart