E-commerce Advertising Specialist

About the Role

We're looking for a data-driven E-commerce Advertising Specialist to manage and optimize PPC campaigns across Amazon, Flipkart, and other marketplaces. You'll be responsible for driving ROI through strategic campaign management, budget optimization, and performance analysis for multiple brand accounts.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Amazon, Flipkart, and other marketplaces
• Manage advertising budgets and ensure optimal ROAS/ACOS targets
• Conduct keyword research and competitive analysis
• Create and test ad copy, creatives, and landing pages
• Monitor campaign performance and implement data-driven optimizations
• Perform bid management and budget allocation across campaigns
• Generate detailed performance reports and insights for clients
• A/B test different advertising strategies and creative approaches
• Stay updated with platform algorithm changes and best practices
• Collaborate with account managers to align advertising with overall strategy

Requirements

• 1-3 years of experience managing e-commerce PPC campaigns
• Strong understanding of Amazon Advertising (Sponsored Products, Brands, Display)
• Experience with Flipkart Ads or other marketplace advertising platforms
• Proficiency in data analysis and Excel (pivot tables, formulas, charts)
• Knowledge of keyword research tools and techniques
• Understanding of e-commerce metrics (ACOS, ROAS, CTR, CVR)
• Excellent analytical and problem-solving skills
• Ability to manage multiple campaigns simultaneously
• Strong attention to detail and organizational skills
• Bachelor's degree in Marketing, Business, or related field

Nice to Have

• Google Ads or Meta Ads certification
• Experience with advertising automation tools
• Knowledge of Amazon DSP (Demand-Side Platform)
• Understanding of attribution modeling
• Experience with data visualization tools (Tableau, Power BI)

What We Offer

• ₹3–15 LPA depending on experience
• Manage advertising budgets across 500+ premium brands
• Access to advanced advertising tools and platforms
• Continuous training on latest advertising strategies
• Collaborative team environment with knowledge sharing
• In-office role at our Noida office (Sector 11)
• Health insurance and wellness programs